MC DONALD’S – WORLD CHANT IN RIO
The World Chant campaign not only depicted a Brazilian beach, it also portrayed the country side of China and a US coastline road, demonstrating the great diversity Brazil has to offer when it comes to producing location and casting. The 3 casting units had to be able to sing in English, Mandarim and Brazilian Portuguese. The art designs had to represent the 2 foreign countries with authenticity. The result is a round the world trip in a couple of shooting days.
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